The Samsung Galaxy S7 and S7 Edge are here - but they're not cheap
A Samsung executive has revealed that pre-orders for the company's new devices, the Galaxy S7 and S7 Edge , are "stronger than expected" ahead of the official launch of the handsets on March 11.
Koh Dong-jin, president of Samsung's handsets business, did not give a figure or disclose sales targets during a press briefing on Thursday, Reuters reports.
But he did say that Samsung expects the Galaxy S7 and S7 Edge to help revive sales in China - the world's top smartphone market.
The company's statement comes after media reports in Samsung's home country of South Korea claimed that the company's Galaxy S7 was showing lower pre-order sales than its previous models.
Samsung Galaxy S7 Edge
One report in Business Korea claimed that "consumers have not shown dramatic responses, which overwhelm that of the Galaxy S6 released last year".
However, the report put this down to consumers in South Korea moving away from the pre-order system, preferring to see and touch handsets before they buy.
In an attempt to boost pre-orders, Samsung is offering a free Gear VR virtual reality headset for anyone who orders one of the devices before the release date.
The Galaxy S7 and S7 Edge will go on sale in the UK tomorrow, featuring a new water-resistant design, an SD card slot for expandable memory, and a big enough battery to watch 13 hours of HD video on a single charge.
The S7 is available SIM-free, from a price of £569, while the S7 Edge price will start at £639 for a SIM-free handset. A range of contract deals are available from local operators.
The Samsung Galaxy S6 Edge has a curved display
Samsung is banking on the new devices to reinvigorate its smartphone sales figures, which have been flagging for several months.
However, some prospective customers may be put off by the fact that Galaxy S7 and S7 Edge models that ship in the UK will contain Exynos 8890 chips , which are inferior to the Qualcomm Snapdragon 820 chips that other countries' units will get.
This could mean the Galaxy S7 is slower than its biggest rival, Apple's iPhone 6s - particularly when it comes to playing graphics-intensive games - according to analysts from AnTuTu.
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