The interactive maps show that more people are searching for ‘Leave the EU ’ than those searching for ‘stay in the EU ’.
The data, released today, is taken from Google searches made between May 31st and June 7th and show the most popular questions typed into Google include: ‘What is Brexit ?’, ‘Why should we Leave the EU ’, and ‘Why does David Cameron want to stay in the EU ’.
1) How many people googled ‘Leave’ versus those who searched for ‘Stay’
Nearly every country in the UK searched more times for ‘Leave’ than ‘Stay’.
2) When those stats are mapped by number of searches
Fewer people googling ‘Leave’ in Scotland, the west country and Cornwall – but lots of searches in London and the North.
3) Looking at London in more detail
Everywhere in central London had plenty of dark red.
4) A closer look at Cornwall
More orange here with a few red patches.
5) A closer look at South East England
A bit more varied.
What does this mean?
Despite how it looks, Google traffic really doesn’t give a clear indication of which way the vote will swing in the polling booths on June 23.
People have all kinds of reasons for their Google habits – just because someone searches for a new pair of shoes doesn’t necessarily mean they will buy them.
Here is a map of Google searches for leaders during last year’s general election for comparison.
However, what these maps do indicate is that the Leave voice has probably been much louder than Remain’s, compelling voters to find out more and dig deeper into campaign messages.
And for that is important for those who are undecided, given all the polling data suggests a very close race.
Source:Metro UK
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