OnePlus
Tech enthusiasts are used to getting their hands on gadgets as soon as they're released. Now, OnePlus is going a step further by giving fans the chance to review its OnePlus 3 a month before it goes on sale.
In a project titled 'The Lab', 30 users will receive the phone before its rumoured June 14 release date to "put the new flagship to the test".
At the time of writing, more than 9,000 people have applied to test the phone.
OnePlus said it is an attempt to "give a voice" to fans who "use OnePlus products on a daily basis".
"We're enlisting the help of the community to provide fair, honest, crowd-sourced feedback on the OnePlus 3", the company wrote.
Specifications for the phone, rumoured to be released in mid-June, have already been revealed, suggesting the OnePlus 3 will weigh 160g, with a 5.5-inch, 1080 x 1920 pixels touchscreen display. The phone is also reported as having a 16MP camera, with geo-tagging, touch focus, face detection, panorama and an HD mode.
OnePlus is no stranger to exclusivity – a previous model, the OnePlus 2, was met with a huge waiting list and a pre-reserve list of more than 1.6 million people.
"The reason we created an invite-only system is because we want to control the risks the best we can, to control production, quality, quantity," CEO Pete Lau told WIRED in August 2015.
"It's not like normal marketing - if you have a good product, you'll want to introduce it to a friend. So the OnePlus 2 is like a product based on friends saying, 'Come on, that's good, go buy it.' This approach throws tradition away."
Anyone can apply to test the phone, with an application process involving a 500-word essay on "why you believe you should review the phone".
With such a close release date, the experiment is likely to be a PR effort rather than a genuine attempt to crowdsource opinion and improve the product, although OnePlus said all reviews will be published in full.
If you want a chance to review the phone, you can apply here
Source: Based on Wired UK
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